You can see that Malcolm has not posted in over a month, but the moment he does, or when folks check his feed I am the only one listed there as “followed by” Malcolm. If this is Malcolm’s real twitter feed then I am ecstatic. If not, that’s cool too. For the time being I like the status quo.

This is a section where we will cover (almost) daily twitter business connections that have formed in Twitter and have lead to a great blog post, a business opportunity, a new client, etc.

Please feel free to add more details on your tweet to the comments with details of the developments.

@virtuallin was able to land a new client.

philmang @AntonioCapo good discussion on agencies that is leading to a blog post

Kforbriger @AntonioCapo yes! I have a couple great things that came out of twitter today. from @susanreynolds… http://tinyurl.com/6yo2pm

MitchWagner @AntonioCapo Learned about SocialThing and learned from @KPBSnews that this year’s fire season might be worse than last.

The type of analysis that is based on experience only is the easy one. You put your time (for a few years or months, depending on the industry) and then you are entitle by seniority sake to opine about all the work that is being done by your team, because you’ve done it before.

The thing is, for internet marketing, that does not work well. If you have done it before, over 4 months ago, the odds are that the tactic or strategy you used in the past has evolved and changed. That goes for the actual channel as well. For the sake of full disclosure and openness, my last conclusion is based on experience.

How to Succeed in this ever changing environment?

Learn. Evolve and ask questions that have not been asked before. You will probably find yourself struggling at the beginning but the journey to a new discovery always pays off.

Look at the data and use your experience to ask the right questions, not to suggest answers that might be biased.

Are you a senior manager?

Use your experience to guide you in the search for answers but give your staff the space to be creative and test, always test. Sometimes experience based on traditional marketing can skew the questions and assumptions in the wrong direction.

Take a fresh look at the business objectives and ask how can my new channels can provide support to those objectives and use the historical data to setup more successful test environments. Marketing campaigns online are all about testing - they are not traditional marketing. They are not supposed to be thrown out in market to see what happens.

Traditional vs. New Marketing

Turns out you are a brand as well. Not only the [insert yours here]’s (corporation, agency, startup) brand that you work for is important. You need to take care of your brand name. That will help you perform better in a corporation, agency, start up or even your own business. Much likeJeremiah Owyang. Jeremiah took control of his personal brand through his involvement in social media to raise his profile to the level where job offers from corporations came to him rather than looking for them.

This means, at a very high level, that if someone types in your name into Google you should probably own between 40 to 60% of the page. I am not suggesting you go for “reputation management” services such asnaymz.com or others. These services you pay for and don’t allow you a lot of flexibility.

I am suggesting the following:

http://twitter.com/iTangelo

We’ve out our heads together and have decided to make an attempt at building a company in the web 2.0 internet space.

The first step is of course a twitter account and a blog. We will make everything as transparent as we possibly can. All our communications, thoughts and processes will be public for the world to see and chime in.

Welcome to the iTangelo blog and expect more information about what the company will be, because as of right now we do not have a clear idea.