Tangelo is a digital marketing agency focused on mobile platforms.

Are you one of those iOS Developers who asked Santa never to return to the office next year?

This is your chance!

We aren’t Santa, but Tangelo… a small company with a strong team, a big heart and great ambition needs help to develop a Social Networking App.
If you apply for the new developer job you’ll have the chance to work independently and remotely from wherever you are. You just need to know English, be responsible and have experience with design and development of mobile applications.

Let’s start the new year growing personally and professionally, working with us!

More details about the job here.

Written by Leila Ergo. Twitter’s massive growth is undeniable. This tremendous growth has sparked unintended but welcomed side-effects for technology entrepreneurs in Latin America and the U.S. hispanic business community. The business side-effects of Twitter adoption is what we are going to touch upon in this post.

There’s no better way of doing this than sharing a success story that grew from Twitter and has blossomed into an energetic technology startup community in Buenos Aires and now is expanding and building a strong relationship with the Silicon Valley. But first let’s get to the basics to understand how Twitter’s growth helped ignite the entrepreneurial spirit in Latin America.

We are hoping that this post will provide background on why Argentina is tremendously fertile ground to build a global technology startup as well.

Continue reading “How Twitter Jump-Started The Entrepreneurial Spirit in Argentina and Latin America” »

Written by Leila Ergo and Antonio Altamirano. This is the first of a series of posts analyzing the impact of Social Media in Latin America .

As discussed in a previous post, Twitter is growing fast in Latin America. Just as in other markets, Twitter’s growth has been mainly due to celebrities joining Twitter thus driving their fans to join in order to connect with their favorite celebrities.

But there’s now a huge factor that is unique to South America and that is quickly becoming a massive adoption driver for Twitter. Heads of State are joining Twitter and using it for good, evil or both. Not all presidents use Twitter in the same way or for the same purpose and not all presidents have achieved the same level of response from their people. Probably due to a lack of authenticity and transparency in their delivery style, but we will let you derive your own conclusions.

Let’s start by looking at  Venezuela, Chile and Argentina. The Presidents of these countries have a verified Twitter account and are actively using it.

Continue reading “How Latin American Presidents Use Twitter for Good and Evil and Why” »

Tangelo one of the organizers of Latino 2.0 conference. Latino 2.0 is a celebration and exploration of all things Latino in the social age. If that is not enough to convince you, here are 5 reasons why you should attend Latino 2.0.

The “Instant” web is here. Google’s stroke of genius is inspiring innovative mashups that are easy to build and social search is the perfect problem to solve. Social has been suffering (or evolving – depending on whether you are an optimist or realist) from a lack of true innovation as the barriers to entry makes it simpler for startups to address smaller market issues.

Twitter, Facebook and a sleuth of social startups and consultancies are hard at work attempting to solve the issue of social search. The information shared across social networks is often fleeting and highly relevant to a small group of people yet it can have massive reach. The problem is big and the payoff for a solution is definitely compelling to entrepreneurs.

Continue reading “Google Instant: Reframing The Social Web” »

Los afortunados usuarios de Twitter que ya tienen en sus pantallas la nueva versión están compartiendo su experiencia con los demás. Todos los comentarios escritos hasta ahora son positivos, generando una expectativa general aún mayor, entre los usuarios de la plataforma. El lanzamiento de la nueva versión comienza esta noche y será gradual, es decir que tardará algunas semanas hasta llegar a todos sus usuarios.

Aparentemente, el nuevo Twitter no sólo comprenderá cambios en el diseño, sino que incluirá una interfáz que se asemeja más a una sofisticada aplicación y que tenderá más al estilo de Facebook. Tal es así que muchos hablan ya de la “facebookización” de Twitter.
El nuevo diseño tendrá también características del TweetDeck, una aplicación muy elegida por los usuarios más activos.

Algunas de las innovaciones del sitio más popular de microbloggin, son las siguientes:

• Nuevo diseño: Sobre la cronología del usuario estarán ubicadas las @menciones, retweets, búsquedas y listas, de manera que se creará una pestaña única y simplificada a la izquierda de la pantalla. A la derecha, se ubicarán los datos de tus últimos seguidores, favoritos y temas del momento   (como el bloque que se encuentra debajo del perfil en Facebook).
• Ver fotos, videos y otros contenidos externos: desde tu misma cuenta de Twitter podrás acceder a videos de Youtube, fotos de Flirck y demás con un solo clic.
• Información adicional en cada Tweet: Haciendo click en un Tweet podrás ver información relacionada con él, tal como la ubicación, datos sobre el tema, etc.
• Miniperfiles: sin abandonar tu página de inicio podrás tener acceso al miniperfil de un usuario particular… también haciendo un simple clic.

El hecho de traer videos y fotografías a la página de inicio de cada usuario es una de las innovaciones más significativas y quizás una inteligente estrategia de Twitter para que sus usuarios permanezcan más tiempo en el sitio, sin dispersarse, tal como sucede con los usuarios de Facebook.

Estos cambios sin duda ayudarán a quienes dicen “no entender” Twitter, pero al mismo tiempo, al acercarse a los formatos de otras redes sociales, Twitter perderá de alguna manera lo que lo diferenciaba de todas las demás.
Estamos en una época muy visual, donde todo es imágen… esperemos que Twitter nos traiga, como anuncia, una nueva experiencia y no una repetición de lo que ya experimentamos en otras redes sociales.

Written by Leila Ergo. In September, Apple decided to launch its latest products in two major markets: China and Latin America.

With the same excitement and enthusiasm as the Harry Potter books, last Friday at midnight, hundreds gathered for the official launch of Wi-Fi iPad and Wi-Fi +3 G in Argentina, Chile, Colombia, Ecuador and Peru; exactly one week after that, the iPhone 4 was also launched in those countries.

Last Friday, more than 250 Apple fans waited in front of the shops for the launch of the iPad. Armando Ortega, Business Executive Development Mexico, told several media sources that he did not expect this reaction from the public, despite knowing that the event would generate a lot of hype. The same striking scene was present for the launch of the iPhone 4.

In Chile, for example, more than 100 people at midnight on Thursday came to the stores to buy the new smartphone. Last week, the company Movistar Chile enabled a site to give information and to book the iPhone 4; an astounding 12,000 people enrolled in a week.

These events represent some of the most important technology events of 2010 in Latin America. However, the hundreds of Apples fans have yet to be reflected in sales in any country. The astronomical  prices of  Apple’s latest products have most of the public stumped.

Here are some prices:

For example, the price in Chile of the more accessible ipad (WiFi only) is $500. Argentina and Peru have the highest prices: between 60% – 70% higher than in the United States.

Prices for the 16 GB iPhone 4 are more in tune with the U.S. price. For example, in Argentina, an iPhone 4 costs between $500 and $700 and in Chile between $ 330 and $ 430.

Many people and few purchases are marking the launch of the new Apple devices.

Without a doubt, the new products have many advantages in terms of technology but because of its high prices, it will be hard to achieve popularity. On one hand, the group of people that can afford these luxury devices is small. Also, in the first half of the year, sales of Apple’s iPhone achieved only 7% of total smartphone sales, behind RIM’s BlackBerry (39%), Android (25%) and Symbian (23%).

Under this context, it is difficult to predict the success or failure of these new two Apple devices in the Latino market.

A curiosity: In some countries people have the possibility of acquiring the iPad or the iPhone 4 by paying with credit card in 36 installments without interest; however, you should keep in mind that within 3 years it is highly likely that Apple’s products will be better than today’s products. Yet another reason to be weary about Apple’s success beyond the rich countries of the world.